Have you met someone who had inspired you, and you felt a little gobsmacked?

I met @simonsinek at a #virtuosotravel week, after he’d been the keynote speaker at one of our opening sessions. I’d read Simon’s book, Start With Why, and it really resonated with me.

People don’t buy what you do, they buy why you do it. “

It’s a very powerful book, and made such a difference to how I think about my travel business, and the clients I serve.

I just did a @virtuosoltd professional development course with @brantmenswar , and one of his #FlockOfFive exercises gave me a better reframe of my “why”.

My “WHY” behind helping clients explore the world - CASES.

C - stands for CONNECTION
A - stands for ADVENTURE
S - stands for SERENITY
E - stands for EXCELLENCE
S - stands for SUCCESS


I believe in CONNECTION - to other people, cultures, and traditions. I believe that travel helps us all become better global citizens. When we immerse in another’s world, we get to know ourselves. I help you explore, and travel sustainably.

I believe in ADVENTURE. Whether we are stuck at home, or exploring our 7th continent, I believe we should embrace the adventure, explore the world, and learn new things. I help you do that by taking bucket list adventures.

I believe in SERENITY. I build processes and systems, and love taking care the of details. Travel writer Pico Iyer says, "luxury is not about what you have, but what you don't have to worry about." I take away your worries so that when you travel, you can focus on living your lush life.

I believe in EXCELLENCE. I am a driven individual. In school, I got top marks and scholarships. In sports, I excelled, and have a trophy for a 747-batting average. And in financial work, I distinguished myself becoming the 1st female actuary to work with the Canadian government and won a Centenary medal. When I embraced my 2nd career as a travel advisor, I brought along my commitment to excellence. So, atop a foundation of 20 years of financial risk management skills, I spent another 15+ years to carefully layer bricks to build a wall of travel knowledge. I always surround myself with the best-of-the-best, to ensure you, as my client, have access to top-notch travel experiences. I dealt a lot with conventional return on investment (ROI) before as a financial actuary, and now, as a travel advisor, I've become a happiness actuary as I deal hourly with your RETURN ON LIFE (ROL).

And I believe in SUCCESS.I invest time in continuing education, have earned travel industry specializations, and continuously improve my product knowledge. I stay on the cutting edge of travel, and follow emerging trends. I conduct inspections of cruise ships and hotels, and regularly attend travel shows such as my Virtuoso consortium’s Travel Tours. And I travel. Malcolm Gladwell's Outliers states "ten thousand hours is the magic number of greatness.” (See https://lushlife.ca/awards-certifications/ .) I have invested that time and more to master my travel skills. As a result, my clients have awarded me with stellar reviews, and my consortium, Virtuoso, has awarded me "top producer" status for sales levels across various travel communities (Adventure, Voyages, Culinary, Family, and Sustainability). And my success earns me exclusive invites to attend events like International Luxury Travel Mart, as well as to experience tours, hotels, and cruises first-hand. I vet options for you. And I bring all of my business experience, training, and attention to detail together for you so I can ensure your precious vacation time and dollars are invested wisely. I leverage the relationships I’ve built with travel suppliers around the world to ensure your vacation is done right the first time, and to advocate for you before, during, and after your trip.

I love when connection, adventure, serenity and excellence successfully come together. That is my 'why' - CASES.


What I love most about my whole role as a travel advisor is BUILDING MEMORIES.  Whether it's a Galapagos expedition, a safari through Kenya and Tanzania, walking on the 7th continent after visiting the Falklands and South Georgia, an Italian walking & wine trip, a cycling trip around Myanmar, a Madagascar wildlife adventure, diving in the Arctic, a New Zealand self-drive holiday, a Danube river cruise, a Tahiti and Cook Islands cruise, a 7 bedroom villa in Jamaica with a cook, maid, and butler; or maybe just a "fly and flop" beach holiday; my focus is always about the experience, and ensuring you do something unique and memorable.

See blog post “My Collaborative Travel Planning Process” here

And, if you’d like social “proof,” see validated client reviews Virtuoso Reviews

Value is more important than price. Expertise You Can Trust

Let’s set up a complimentary consultation, so I can start helping live your Lush Life. Schedule your complimentary consultation here: SCHEDULE HERE

Here are some of my top supplier partners: *Lindblad Expeditions * Big Five Tours * Natural Habitat Adventures  * Tauck Tours * National Geographic Expeditions * G Adventures * Arctic Kingdom * Quark Expeditions * International Expeditions * Zegrahm Expeditions * Ponant * Un-cruise * Southern World * Swain Destinations * Tahiti Legends * Backroads * Butterfield & Robinson * Rocky Mountaineer * Paul Gauguin Cruises *  Nomadic Expeditions * Alpine Adventures * Aqua Expeditions * Australis * Uniworld Cruises * AMA Waterways * Crystal Cruises * Regent Seven Seas Cruises * Seabourn * Silversea * Fogo Island Inn * Newfoundland * Anguilla *Hawaii * Disney * Four Seasons Preferred Partner * Ritz Carlton Stars * Rosewood Elite


Lush Life Travel is an affiliate of Vision Travel Solutions.   Sheila and her Lush Life Travel team are in Ottawa, Ontario; with Vision headquarters in Toronto. Contact Sheila at [email protected] or 613-837-0699. Vision's address is Vision 2000 Travel Group - 251 Consumers Road, Suite 700, Toronto, Ontario M2J 4R3 - 416-487-5385 - TICO: 50018498 . Vision's main telephone number is 416-487-5385

cathy Instagram Post



Group Trip to Hawaii - By: Jennifer R in Ottawa

Sheila is a superlative travel agent. She has helped me choose trips that align with my interests and travel style. She is also able to find good fares for solo travelers.