My Why

Have you met someone who had inspired you, and you felt a little gobsmacked?

I met @simonsinek at a #virtuosotravel week opening session, after he’d been the keynote speaker at our opening session.

I’d read Simon’s book, Start With Why, and it really resonated with me.

People don’t buy what you do, they buy why you do it. It’s a very powerful book, and made such a difference to how I think about my travel business, and the clients I serve.

I just did a @virtuosoltd professional development course with @brantmenswar , and one of his exercises gave me a better reframe of my “why”.

I believe life gives you opportunities for CASES – and you have to grab the ring.

My “why” is CASES.

C – stands for CONNECTION
A – stands for ADVENTURE
S – stands for SERENITY
E – stands for EXCELLENCE
S – stands for SUCCESS

I realize this is my why – it’s the ‘why’ behind my living my best life, it’s the ‘why’ I am passionate about my travel career, and it’s the ‘why’ behind helping my clients explore the world.

I believe in connection – to other people, to other cultures, to other traditions, and immersing myself in their world.

I believe in adventure. Whether we are stuck at home, or exploring our seventh continent – we have to find the adventure in each day,. We have to explore new things, and continue to push the envelope and learn new things.

I believe in serenity. I build processes and systems to reduce worry – both in my life and in my clients’ travel. We want to have peace, and not worry about things so we can enjoy the moment. I love taking care of details.

I believe in excellence. I always push myself to do my absolute best in every area of my life. I continue to read, educate, take trainings. I look for new ways to work smarter, not harder. I look for new ways to approach old problems. And I strive to do my best both for my family and my clients.

And I believe in success. I work hard. I love when connection, adventure, serenity and excellence come together. I love solving a problem. I love having a client come home from a wonderful trip with life- changing experiences and memories.

That’s my why. Looking for opportunities for CASES.

How about you?