Many of my Canadian clients are asking thoughtful questions right now — especially when it comes to booking travel with what appears to be a U.S. company.
If you’re considering a European river cruise with AmaWaterways River Cruises , here’s some clarity I’m happy to share:
While Ama has a strong U.S. sales presence, it is not a U.S. cruise line.
Their ships are European-flagged, and their operations are governed by European Union regulations —including:
EU safety and environmental standards
European labor laws
International treaties like the Rhine Convention and the Revised Act of Mannheim, which govern navigation rights on rivers like the Rhine.
Ama also has global offices — not just in the U.S., but also in the UK, Australia, Singapore, and Switzerland. Their operational HQ is in Basel. (And they can’t operate on American rivers — only U.S.-owned companies can!)
So when you cruise with Ama in Europe, you’re not sailing with a U.S. cruise line — you’re experiencing authentic European hospitality, supported by global infrastructure, and you’re booking with a Canadian advisor who’s here to advocate for you every step of the way. 
Let me know if I can help you book your #rivercruise #bucketlist trip.
#AskSheila sheila@lushlife.ca