Although bookings started to increase back in March and April as Canada’s vaccine rates started to climb, she says they’ve hit a plateau again since the news of the onset of the Delta variant and cases mounting in the US.
“I’m still cancelling and rebooking trips, which is exhausting. Sometimes, travel advisors, especially ITAs, can feel like we have a bit of PTSD. It was not fun to have some world cruises and polar trips cancel again recently,” she says. “But, I am seeing more of my clients start to book, and hearing from some clients I hadn’t booked in five plus years. Some are venturing to Europe now, either on river cruises, or I’m customizing FITs to visit one or two countries. Some are travelling across Canada with summer or fall bookings to Newfoundland, and the Rocky Mountaineer, as well as some Northern Lights trips in the spring.”
However, Gallant-Halloran notes that 85% of her current client bookings are spread out over 2022 and 2023.
“It used to be we were worried about over-tourism,” she says. “Now we have to worry about the impact of 18 months of under-tourism, and the devastation to the entire travel and tourism industry,” she says. “One in ten jobs worldwide are in the travel and tourism industry, and until travel and tourism recovers, there will be no economic stability. Every piece of our travel and tourism industry has been severely impacted. We need more government protections and funding for the travel and tourism sector in Canada (and not just all inbound initiatives). And we all have to all work together to rebuild, and ensure we do it sustainably. Re-generative travel will be key for all of us. We have to build a new normal together.”