June 2012

I'm a Travel Advisor – not a Travel Agent!

I call myself a travel ADVISOR – not a travel AGENT. Semantics? Not at all! Do you know why? An AGENT represents the supplier. An agent pushes product. An agent represents Air Canada Vacations, Sunwing, Westjet Vacations, and Transat Holidays.  An agent transacts sales, based on price. Agents push deals. They market without a message. And when an agent pushes products

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